Who owns the comparison sites?

The market is smaller than the number of domains suggests. Three companies are behind 13 of the 33 ranked sites, and several sites share a data feed, partner list and price table. Two groups operate without a Danish CVR, and four sites have no publisher at all. Ownership was looked up in the Danish company register (CVR) on 2 November 2026.

Adlab ApS, Aarhus

CVR 38429604 · owned by 4-Amigos Holding ApS (N. Østergaard Holding, D. Østergaard Holding, MØG Invest and Malaga ApS) Look up in CVR

Also supplies a price feed and tracking links (Trackwise) to tjekelpris.dk and elportalen.dk.

Mondo Media ApS, Sønderborg

CVR 43489984 · secondary name Elpriser.dk ApS · Mathias Clausen Look up in CVR

The same owner shows 54 companies on three domains and 7–10 partners on the other three.

Asimic ApS, Gram

CVR 42768936 · Marc Barsballe Holst / MBH Capital ApS Look up in CVR

borsenlive.dk (anonymous) uses the identical 17 offers and /go/ links and is probably the same operator.

Move Marketing Co., Ltd., Chiang Mai, Thailand

Kristian Ole Rørbye · no Danish CVR

“Over 50 media outlets in Denmark and abroad”, according to the sites themselves.

“Steffen Larsen”: no entity or CVR stated

The name appears on both sites; it could not be found in registers

Launched Sep–Oct 2026 with the same nine companies.

Lennart Øster / Jens Friis

No entity or CVR stated

EV sites with stale electricity tables.

No publisher at all

No company, CVR, person or contact anywhere

Standalone operators

One site per owner

The Danish Utility Regulator (Forsyningstilsynet); Strømligning ApS; Cleads; Tobias Dahl Holding ApS; Webels ApS; SAMLINO.DK ApS (CompareEuropeGroup); Upworth Solutions ApS (in bankruptcy according to CVR); Altrum Media; Anders Dines Rasmussen; Nicolas Kofoed Jørgensen.

Four sites that compare nothing

These sites market themselves with “compare electricity prices” or “get 3 offers”, but show no prices. The business is selling your contact details to a small number of partners, who call you. They are reviewed using the same criteria as the others, but listed separately because they are not tools.

Ekstra Bladet Tilbud (el)

Grade D, 8 of 24 points

Labelled as an advertisement in exemplary fashion, but it is still a lead form in the newspaper’s clothing.

Who is behind it: Published by JP/Politikens Hus A/S (CVR 26933676) in commercial collaboration with Karman Connect A/S (CVR 35662448, Aarhus N). Banner: “Hele denne side er en annonce” (“This entire page is an advertisement”).

Business: Lead selling: “Several electricity retailers that Ekstra Bladet Tilbud works with contact you”. Partners are not named.

Own claim: “Modtag tilbud fra udvalgte elselskaber” (“Receive offers from selected electricity companies”)

Media brand used as a wrapper for a lead form.

Dropdown with companies that have ceased operating or been renamed (Barry, B.energy, GNP, Netto Power).

Checked 2 Nov 2026. Right of reply is offered before publication. Electricity page

El.nu

Grade D, 4 of 24 points

Not a comparison: you give your phone number and the partners call.

Who is behind it: Nettbureau AS, Oslo (org. no. 997 104 854): no Danish entity/CVR.

Business: Lead selling: your enquiry is sent to up to 4 partner companies, which contact you.

Own claim: “Indhent op til 4 tilbud” (“Get up to 4 offers”)

A 47-name list without prices, with names that no longer sell electricity to private customers in Denmark (Ørsted, Vattenfall, Edison, Scanenergi, GNP, Energi Danmark).

About page with template text about “cleaning companies”.

Checked 29 Oct 2026. Right of reply is offered before publication. Front page

elfinder.dk

Grade D, 4 of 24 points

A form for five partners. The terms do not guarantee that it is the cheapest on the market.

Who is behind it: Pricebook ApS, CVR 34455937, Aarhus V (director Søren Bay according to the site); the footer gives a different number (40651101 = Centeo Group ApS, same address).

Business: Commission per sign-up; 5 partners (EWII, Jysk Energi, Modstrøm, Norlys, OK) call you; calls may be recorded.

Own claim: “Find en billigere elaftale” (“Find a cheaper electricity agreement”); terms 4.4: “Vi garantere ikke det er markedets billigste eller bedste.” (“We do not guarantee it is the cheapest or best on the market.”)

No prices are shown.

Dropdown with companies that have ceased operating or been renamed (Barry, Natur-Energi, GNP).

Checked 29 Oct 2026. Right of reply is offered before publication. Business

FindElpriser.dk

Grade D, 2 of 24 points

Lead-generation site: your contact details are passed on, in return for payment, to up to three partners, who call you (“telemarketing leads”, see the partner page).

Who is behind it: KKO Consulting, CVR 34513570, Greve (Kevin Ørskov mentioned as a writer).

Business: Lead selling: your contact details are passed on to up to 3 partner companies, which contact you by phone, text message or email; the B2B page sells “telemarketing leads”.

Own claim: “Spar op til 2.800 kr.: få 3 tilbud” (“Save up to DKK 2,800: get 3 offers”)

No price table; “Prices from July 2024”; Osmund appears only in a dropdown.

Undocumented claims (“85.4%”, “exclusive offers”).

Checked 29 Oct 2026. Right of reply is offered before publication. Become a partner

Five sources that are not ranked

They do not compare electricity retailers in the same way, but are worth knowing about.

Mikkel Kjerri (consumer journalist)

Articles about the electricity market (Made4Media, registered with the Danish Press Council (Pressenævnet)). No price table, no affiliate links; refers to elpris.dk. Not a comparison site.

Min Strøm (app)

Price and consumption app (“1 million users”) with an in-app comparison feature that we have not been able to check. The website’s about page does not work; no publisher/CVR found. Not reviewed.

Elspotpriser.dk

Spot price dashboard with Strømligning as its data source. Does not compare companies. Left out.

Giraffy (international portal)

Danish page with 13 names (including Eniig, Ørsted, Cerius: out of date) and “price on request”. Affiliate networks (Admitad, Commission Factory) in the metadata. Not reviewed.