No. 20 of 33, affiliate site
Elselskaber.dk
CPartner-driven, 11 of 24 points
“Compare all electricity companies” = 7 partners. The method page admits it; the headlines do not.
7 of 54 retailers shown with a price
Who can be listed
Partners only, you have to pay to be shown
Who is behind it
Mondo Media ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Same owner as elpriser.dk, which shows 54 companies; here 7 are shown under the heading “compare all” (the “annonceside” (“affiliate site”) banner is there, but at the same time the site claims editorial independence: hence 1 point for advertising labelling).
The list of 54 company names is “not exhaustive”, includes closed companies and is missing Osmund, Enkel Energi and Looad.
Marketed via a sponsored article in Sjællandske (Nov 2023) and the Handyhand blog (Feb 2026).
Who is behind it?
Mondo Media ApS (Elpriser.dk ApS), CVR 43489984.
People: Mathias Clausen
Sister sites: elpriser.dk, elselskab.dk, billigste-elselskab.nu, elselskabdanmark.dk, elleverandoer.dk
How does the site make money?
Commission per switch; the gas/EV modules are “paid prominence”.
Does a retailer have to pay to be listed?
Yes: only the 7 companies “with which we have an agreement” are ranked. The method itself says that non-partners are not ranked.
The site does not show Osmund. This earns no points.
What does the site say itself?
“Sammenlign alle elselskaber gratis” (“Compare all electricity companies for free”) / “alle 50+ elselskaber” (“all 50+ electricity companies”)
What we saw
Ranking: Partners only. Editorial badges (“Topvalg” (“Top choice”), “Laveste pris” (“Lowest price”)) on partner cards with no “Annonce” (“Advertisement”) label.
Price basis: Full price, manual check (13–23 Sep 2026).
Updates: Date shown.
Method on the site: /metode (open about the partner limitation).
Error reporting: Yes.
Confidence: high. Checked 29 Oct 2026.
11 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling1/3
- Market coverage1/4
- Honesty about coverage0/2
- Equal treatment in ranking0/4
- Ranking criteria published2/2
- Timeliness and timestamp1/2
- Price basis1/2
- Option to report errors1/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#20 Elselskaber.dk (https://elselskaber.dk/): affiliate site · owner: Mondo Media ApS (CVR 43489984) · shows 7 of 54 electricity retailers with a price · who can be listed: partners only, you have to pay to be shown · 11/24 points, grade C (Partner-driven) · shows Osmund: no · high confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).