No. 4 of 33, comparison portal
Elportalen
AWhole market, 22 of 24 points
The most honest affiliate site in its labelling: “13 of 50 pay” is in the banner, and the partner lists are called partner lists. The criticism is the model itself: partners get priority at the top.
50 of 54 retailers shown with a price
Who can be listed
All companies, only paying companies get a link
Who is behind it
Tobias Dahl Holding ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Exemplary honesty about top lists being limited to partners, but it is still the partners who are at the top.
The front page shows only the partner top 5 plus Vindstød; Osmund (no. 2 in the full list) only appears on the subpages.
Who is behind it?
Tobias Dahl Holding ApS, CVR 38003186, Solbjerg. Owner and editor Tobias Dahl (Hairing Enemark), who is also the company’s director and sole owner according to CVR.
People: Tobias Dahl
How does the site make money?
Referral commission via “Annoncelink” (“Advertising link”) buttons from 13 partners; paid advertorials labelled “Annonce” (“Advertisement”). Partner links via link.trackwise.dk (Adlab ApS).
Does a retailer have to pay to be listed?
No: all 50 are shown with a price. Only partners get a button (“Partner”); others labelled “No agreement with us”.
The site shows Osmund. This earns no points.
What does the site say itself?
“Alle 50 elselskaber i Danmark (2026)” (“All 50 electricity companies in Denmark (2026)”) / banner: “vi får betaling fra nogle selskaber (13 af 50)” (“we receive payment from some companies (13 of 50)”)
What we saw
Ranking: Top lists put partners first under a published rule (“Cheapest among the companies we work with”); the whole market in price order below (Vindstød cheapest, Osmund Åben no. 2 on 29 Oct). “Best electricity retailer 2026” is partners only and says so itself.
Price basis: Full price, nightly elpris.dk feed.
Updates: Date shown.
Method on the site: /metode.
Error reporting: Yes.
Confidence: high. Checked 29 Oct 2026.
22 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling3/3
- Market coverage4/4
- Honesty about coverage2/2
- Equal treatment in ranking2/4
- Ranking criteria published2/2
- Timeliness and timestamp2/2
- Price basis2/2
- Option to report errors1/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#4 Elportalen (https://elportalen.dk/): comparison portal · owner: Tobias Dahl Holding ApS (CVR 38003186) · shows 50 of 54 electricity retailers with a price · who can be listed: all companies, only paying companies get a link · 22/24 points, grade A (Whole market) · shows Osmund: yes · high confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).