No. 19 of 33, affiliate site
Elbob.dk
CPartner-driven, 11 of 24 points
Labels every card “Annonce” (“Advertisement”), which is honest, but shows only 9 partners, calls it “all electricity companies” and is run by a company registered in Thailand.
9 of 54 retailers shown with a price
Who can be listed
Partners only, you have to pay to be shown
Who is behind it
Move Marketing Co.
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Foreign-registered owner (Thailand): no Danish CVR registration.
Who is behind it?
Move Marketing Co., Ltd., Chiang Mai, Thailand (Org. ID 050-5554-000-679). Founder Kristian Ole Rørbye. “Catalogue of over 50 media outlets in Denmark and abroad”. Sister site sammenlign-nu.dk.
People: Kristian Ole Rørbye
Sister sites: sammenlign-nu.dk
How does the site make money?
Commission: “the electricity retailers we mention are partners ... in most cases we will receive a commission”. Every card labelled “Annonce” (“Advertisement”).
Does a retailer have to pay to be listed?
Yes: 36 products from 9 partners, all “Annonce” (“Advertisement”).
The site does not show Osmund. This earns no points.
What does the site say itself?
“en omfattende oversigt over priser på alle elselskaber” (“a comprehensive overview of prices for all electricity companies”) (footer)
What we saw
Ranking: “Our recommendation of the best electricity retailers”: partners only (“the electricity retailers we mention are partners”).
Price basis: The cards show the supplier’s markup (øre/kWh) and subscription; no total price.
Updates: “Last updated 6 Oct 2026”.
Method on the site: Short section “Assessment and selection of electricity retailers” on the about page (Trustpilot, price, promotions, customer service, sustainability).
Error reporting: No formal one.
Confidence: high. Checked 2 Nov 2026.
11 of 24 points
- Ownership and funding disclosed2/3
- Advertising labelling3/3
- Market coverage1/4
- Honesty about coverage0/2
- Equal treatment in ranking0/4
- Ranking criteria published1/2
- Timeliness and timestamp2/2
- Price basis1/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#19 Elbob.dk (https://elbob.dk/): affiliate site · owner: Move Marketing Co. · shows 9 of 54 electricity retailers with a price · who can be listed: partners only, you have to pay to be shown · 11/24 points, grade C (Partner-driven) · shows Osmund: no · high confidence · checked 2 Nov 2026 · Portaltjek v1.2 (Osmund).