No. 3 of 33, comparison portal
Tjekelpris.dk
AWhole market, 22 of 24 points
A small one-person site that gets the most important things right: the whole market with prices, clear “advertising links” labelling and honest labelling of who does not pay commission. Marked down for the “independent” language and inconsistent figures.
52 of 54 retailers shown with a price
Who can be listed
All companies, only paying companies get a link
Who is behind it
Cleads
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Calls itself “independent”, but makes its living from commission from 13 partners.
The figures are not consistent with each other (102/124/152 agreements; “several times an hour” vs. “daily”).
The site states that the price data comes from Trackwise, but not that Trackwise is a secondary name of Adlab ApS, which owns the competitor elberegner.dk.
Who is behind it?
Cleads (personally owned business), CVR 37180238, Middelfart. Run by Peter Hellmuth (formerly Samlino/Moneybanker, according to the site). Price data and tracking links via Trackwise (secondary name of Adlab ApS, owner of elberegner.dk).
People: Peter Hellmuth
How does the site make money?
Commission when you click “Go to” and switch via 13 partner links. Non-partners are shown with a price, but without a link: “Ikke tilgængelig via os” (“Not available through us”).
Does a retailer have to pay to be listed?
No: all 52 are shown with a price. Only partners get a button.
The site shows Osmund. This earns no points.
What does the site say itself?
“52 elselskaber” (“52 electricity companies”) / “uafhængig sammenligningstjeneste” (“independent comparison service”)
What we saw
Ranking: Sorted by price for all. Osmund Åben was no. 1 (DKK 2.12/kWh, 5,000 kWh Vest) on 29 Oct 2026, without a button.
Price basis: Full price including VAT (Vest/Øst choice, not postcode).
Updates: “Last updated 29 October 2026” / “Price data verified”.
Method on the site: A method page exists.
Error reporting: Contact/correction option provided.
Confidence: high. Checked 2 Nov 2026.
22 of 24 points
- Ownership and funding disclosed2/3
- Advertising labelling3/3
- Market coverage4/4
- Honesty about coverage2/2
- Equal treatment in ranking3/4
- Ranking criteria published2/2
- Timeliness and timestamp2/2
- Price basis2/2
- Option to report errors1/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#3 Tjekelpris.dk (https://tjekelpris.dk/): comparison portal · owner: Cleads (CVR 37180238) · shows 52 of 54 electricity retailers with a price · who can be listed: all companies, only paying companies get a link · 22/24 points, grade A (Whole market) · shows Osmund: yes · high confidence · checked 2 Nov 2026 · Portaltjek v1.2 (Osmund).