No. 16 of 33, affiliate site
Billig-Strøm
CPartner-driven, 11 of 24 points
Adlab’s oldest electricity domain (started in 2019, by its own account) and the worst maintained: buttons to companies that are closed according to the sister site, and prices that contradict each other.
10 of 54 retailers shown with a price
Who can be listed
Mostly partners, few companies without an agreement are shown
Who is behind it
Adlab ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Affiliate buttons to companies that other portals list as closed: the feed does not look maintained.
The Danish Consumer Council Tænk (Forbrugerrådet Tænk), 2023: a link at the top reveals that the site is an advertising site.
Who is behind it?
Adlab ApS, CVR 38429604.
People: (Adlab ApS)
Sister sites: findenergi.dk, elbesparelse.dk, elberegner.dk, strompriser.dk
How does the site make money?
Affiliate commission (Adtraction, Partner-ads); sponsored placements.
Does a retailer have to pay to be listed?
Partly: 10 companies with a price; about 62 names without.
The site does not show Osmund. This earns no points.
What does the site say itself?
“Top 25”: 10 with a price
What we saw
Ranking: Partner-dominated; affiliate buttons are still shown for companies that the sister site findenergi.dk and eltjek24.dk list as closed (b.energy, iWatt, Zapp Energy, Edison, Nettopower, Velkommen and others).
Price basis: Full price, but the text and the table contradict each other (DCC: DKK 1.86 vs. DKK 2.19).
Updates: Conflicting dates.
Method on the site: None.
Error reporting: None.
Confidence: high. Checked 29 Oct 2026.
11 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling2/3
- Market coverage1/4
- Honesty about coverage1/2
- Equal treatment in ranking1/4
- Ranking criteria published1/2
- Timeliness and timestamp0/2
- Price basis1/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#16 Billig-Strøm (https://billig-strom.dk/): affiliate site · owner: Adlab ApS (CVR 38429604) · shows 10 of 54 electricity retailers with a price · who can be listed: mostly partners, few companies without an agreement are shown · 11/24 points, grade C (Partner-driven) · shows Osmund: no · high confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).