No. 28 of 33, affiliate site
Eludbyderne.dk
DCritical shortcomings, 6 of 24 points
SEO site with 300 city pages, 11 partners and unclear ownership. “All electricity providers” is a headline, not content.
11 of 54 retailers shown with a price
Who can be listed
Partners only, you have to pay to be shown
Who is behind it
Asimic ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Owner details contradict each other: the contact page mentions Asimic ApS, the privacy policy a private individual who is not found in the company’s CVR registration.
No banner, no per-link labelling; “independent” and “affiliate” in the same sentence (hence 0 points for advertising labelling).
The Danish Consumer Council Tænk (Forbrugerrådet Tænk) used the site in 2023 as an illustration with the caption: “The electricity price portals promise to find the best and cheapest electricity retailers, but struggle to deliver what they promise.”
Who is behind it?
Asimic ApS, CVR 42768936, Gram (director Marc Barsballe Holst; owned by MBH Capital ApS according to CVR). The site’s privacy policy instead mentions a private individual in Herning who does not appear in the company’s CVR registration.
People: Marc Barsballe Holst (director according to CVR)
Sister sites: billigeelselskaber.dk, borsenlive.dk (same feed, presumed)
How does the site make money?
Commission per switch via /go/ links; about 300 programmatic city pages.
Does a retailer have to pay to be listed?
Yes: 17 offers from 11 companies, all with an affiliate link; a list of 47 names without a price.
The site does not show Osmund. This earns no points.
What does the site say itself?
“alle el udbydere i Danmark” (“all electricity providers in Denmark”) / “uafhængig affiliate hjemmeside” (“independent affiliate website”)
What we saw
Ranking: “Top 10 cheapest” is not sorted and includes companies with no product.
Price basis: Previous month’s spot + 2025 tariffs; VAT not mentioned.
Updates: Only “September 2026” on one page.
Method on the site: Short criteria section.
Error reporting: None.
Confidence: medium. Checked 29 Oct 2026.
6 of 24 points
- Ownership and funding disclosed1/3
- Advertising labelling0/3
- Market coverage1/4
- Honesty about coverage0/2
- Equal treatment in ranking0/4
- Ranking criteria published1/2
- Timeliness and timestamp1/2
- Price basis1/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#28 Eludbyderne.dk (https://eludbyderne.dk/): affiliate site · owner: Asimic ApS (CVR 42768936) · shows 11 of 54 electricity retailers with a price · who can be listed: partners only, you have to pay to be shown · 6/24 points, grade D (Critical shortcomings) · shows Osmund: no · medium confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).