No. 12 of 33, affiliate site
FindEnergi
CPartner-driven, 13 of 24 points
One of three Adlab domains with the same 11-company table. Open about being an affiliate site, not open about how little of the market it shows.
11 of 54 retailers shown with a price
Who can be listed
Mostly partners, few companies without an agreement are shown
Who is behind it
Adlab ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
The Danish Consumer Council Tænk (Forbrugerrådet Tænk), 2023: same owner as elbesparelse.dk, but different “best” rankings.
Three Adlab domains show an identical table and identical sponsored cards: three domains are one product.
Who is behind it?
Adlab ApS, CVR 38429604 (same owner as elberegner.dk: confirmed by Tænk in 2023 and by the footer).
People: (Adlab ApS: see elberegner.dk)
Sister sites: elberegner.dk, elbesparelse.dk, billig-strom.dk, strompriser.dk
How does the site make money?
Affiliate commission (Trackwise, Salestring, Addrevenue, direct links) + sponsored placements above the table. Labelled “annonceside” (“affiliate site”).
Does a retailer have to pay to be listed?
Partly: 11 companies with a price (including Looad and Energi Viborg without a button); about 79 names in an index without a price.
The site does not show Osmund. This earns no points.
What does the site say itself?
“35 elselskaber” (“35 electricity companies”) (heading): 11 with a price
What we saw
Ranking: Same price table as elbesparelse.dk and billig-strom.dk; conflicting statements on the significance of commission for the order.
Price basis: Full price (sister feed).
Updates: “Updated 29 October 2026” side by side with content from Aug 2026.
Method on the site: Short ranking text, no method page.
Error reporting: None.
Confidence: high. Checked 29 Oct 2026.
13 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling2/3
- Market coverage1/4
- Honesty about coverage1/2
- Equal treatment in ranking1/4
- Ranking criteria published1/2
- Timeliness and timestamp1/2
- Price basis2/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#12 FindEnergi (https://findenergi.dk/): affiliate site · owner: Adlab ApS (CVR 38429604) · shows 11 of 54 electricity retailers with a price · who can be listed: mostly partners, few companies without an agreement are shown · 13/24 points, grade C (Partner-driven) · shows Osmund: no · high confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).