No. 7 of 33, comparison portal
Strømligning
AWhole market, 21 of 24 points
The most complete private comparison (53 of 54 companies) and the only commercial site without commission per switch. The model is honest but not neutral: paying companies get a badge and a link, and the default sort blends price with the site’s own score. Use the “Pris” (“Price”) sort, and remember that the prices are only the supplier’s part.
53 of 54 retailers shown with a price
Who can be listed
All companies, only paying companies get a link
Who is behind it
Strømligning ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Paying companies get both a badge and a link; the word “paid” does not appear next to the badge in the list, but it is explained on a subpage (20 Feb 2024).
According to the membership terms (version Sep 2024, § 5.1), only companies without negative parameters in the Strømligning Score can be certified; the current version of the terms does not mention the score. The site denies that commission affects the order, but takes no position on whether membership does.
13 paying companies as of 2 Nov 2026: Altid Energi, Ebbefos, Energi Fyn, Enkel Energi, Gasel, Greenbow, LOOAD, SK Energi, Samstrøm, Vestforsyning, Vindstød, go'energi, Ø/strøm (read from the site’s data feed, field “dataAgreement”).
Who is behind it?
Strømligning ApS, CVR 45331075 (founded 14 Jan 2025, Holbæk). Director Christian Reinholdt. 100% owned by BitCollider ApS (CVR 45310116) according to CVR.
People: Christian Reinholdt (director/founder), Kirstine Reinholdt (co-founder, according to the site)
Sister sites: elspotpriser.dk (data source: Strømligning)
How does the site make money?
Paid “certification”/membership sold to electricity retailers (annual fee, amount not public) + API agreements. No commission per switch. All companies are shown free of charge.
Does a retailer have to pay to be listed?
No: all are shown and ranked (53 of the 54 elpris.dk companies found in the site’s data feed on 2 Nov 2026; only Ørsted Erhverv is missing). But only paying (“Certified”) companies get a “go to” link and a green badge; non-paying companies get a grey shield and no link.
The site shows Osmund. This earns no points.
What does the site say itself?
“Uvildig sammenligning af alle danske elselskaber” (“Unbiased comparison of all Danish electricity companies”)
What we saw
Ranking: Default = “Pris & Score” (“Price & Score”): the site’s own, published Strømligning Score 0–5 combined with price; sorting purely by price can be selected. Osmund Åben was no. 1 at 4,000 kWh on 2 Nov 2026, without a link, because Osmund does not pay.
Price basis: Only the supplier’s part (spot markup, subscription, fees). Spot, duties and grid tariffs are deliberately left out “as they are the same regardless of company”. Clearly explained.
Updates: “Last updated 1 November 2026” on the front page; data “is checked against actual electricity bills”.
Method on the site: Its own articles: “How we calculate prices”, “Strømligning Score”, “Certified by Strømligning”.
Error reporting: Encourages users to submit electricity bills; “Electricity bills wanted” is shown on unverified products.
Confidence: high. Checked 2 Nov 2026.
21 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling2/3
- Market coverage4/4
- Honesty about coverage2/2
- Equal treatment in ranking3/4
- Ranking criteria published2/2
- Timeliness and timestamp2/2
- Price basis1/2
- Option to report errors1/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#7 Strømligning (https://stromligning.dk/): comparison portal · owner: Strømligning ApS (CVR 45331075) · shows 53 of 54 electricity retailers with a price · who can be listed: all companies, only paying companies get a link · 21/24 points, grade A (Whole market) · shows Osmund: yes · high confidence · checked 2 Nov 2026 · Portaltjek v1.2 (Osmund).