No. 14 of 33, affiliate site
Elbesparelse.dk
CPartner-driven, 12 of 24 points
The same Adlab table, more poorly maintained, and in 2023 the Danish Consumer Council Tænk (Forbrugerrådet Tænk) showed an “Anbefalet af Forbrugerrådet Tænk” (“Recommended by the Danish Consumer Council Tænk”) label to be without basis. Not a place to choose an electricity retailer.
10 of 54 retailers shown with a price
Who can be listed
Mostly partners, few companies without an agreement are shown
Who is behind it
Adlab ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Tænk (2023): the site labelled a product “Anbefalet af Forbrugerrådet Tænk” (“Recommended by the Danish Consumer Council Tænk”) without Tænk having recommended it, and advertised “local” companies, all of which are nationwide.
Placeholder text (“Lorem ipsum”, “80,5 kr.” (“DKK 80.5”)) on the cheapest-retailer page and 17 dead links (“#”) on the company page when observed on 29 Oct 2026.
Who is behind it?
Adlab ApS, CVR 38429604.
People: (Adlab ApS)
Sister sites: findenergi.dk, billig-strom.dk, elberegner.dk, strompriser.dk
How does the site make money?
Affiliate commission; sponsored placements; buys advertorials in titles from JP/Politikens Hus and Børsen.
Does a retailer have to pay to be listed?
Partly: 10 companies with a price (a few without a button).
The site does not show Osmund. This earns no points.
What does the site say itself?
“30+ elaftaler” (“30+ electricity agreements”) / “op mod 50” (“up to 50”) companies: 10 with a price
What we saw
Ranking: Partner-dominated table; “TÆNK-liste 2026” (“TÆNK list 2026”) limited to partners (the site’s own words).
Price basis: Full price, but placeholders (“Lorem ipsum”, “80,5 kr.” (“DKK 80.5”) ×3) on the cheapest-retailer page when observed.
Updates: Conflicting dates (29 Oct 2026 vs. 17 Jun / 23 Mar 2026).
Method on the site: None.
Error reporting: None.
Confidence: high. Checked 29 Oct 2026.
12 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling2/3
- Market coverage1/4
- Honesty about coverage1/2
- Equal treatment in ranking1/4
- Ranking criteria published1/2
- Timeliness and timestamp1/2
- Price basis1/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#14 Elbesparelse.dk (https://elbesparelse.dk/): affiliate site · owner: Adlab ApS (CVR 38429604) · shows 10 of 54 electricity retailers with a price · who can be listed: mostly partners, few companies without an agreement are shown · 12/24 points, grade C (Partner-driven) · shows Osmund: no · high confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).