No. 11 of 33, comparison portal
Strompriser.dk
BA selection, open about it, 15 of 24 points
An Adlab copy with 12 companies. The site itself says that it does not cover the market: that is honest, but does not make it a comparison tool.
12 of 54 retailers shown with a price
Who can be listed
Partners only, in practice: all those shown have a button
Who is behind it
Adlab ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Honest wording (“does not cover the full market”), but “selected” = 12 companies.
No about-us page, no CVR in the footer.
Who is behind it?
Adlab ApS, CVR 38429604 (“Owned and operated by Adlab ApS” in the footer). /om-os/ does not exist (404).
People: (Adlab ApS: see elberegner.dk)
Sister sites: elberegner.dk, findenergi.dk, elbesparelse.dk, find-elselskab.dk
How does the site make money?
Same feed and model as elberegner.dk: commission + highlighted partner boxes.
Does a retailer have to pay to be listed?
Yes in practice: 12 companies are shown with a price, all with “Gå til udbyder” (“Go to provider”).
The site does not show Osmund. This earns no points.
What does the site say itself?
“Få indsigt i udvalgte, danske elselskaber” (“Get insight into selected Danish electricity companies”) / “Vores oversigt dækker ikke det fulde marked” (“Our overview does not cover the full market”)
What we saw
Ranking: Price sorting within the 12; highlighted partner boxes “may be influenced by the commission rate”.
Price basis: Full price including VAT, Vest/Øst, calculation shown.
Updates: Date shown (same feed as elberegner).
Method on the site: “Sådan rangerer vi” (“How we rank”) at the bottom.
Error reporting: None.
Confidence: high. Checked 2 Nov 2026.
15 of 24 points
- Ownership and funding disclosed2/3
- Advertising labelling2/3
- Market coverage1/4
- Honesty about coverage2/2
- Equal treatment in ranking1/4
- Ranking criteria published2/2
- Timeliness and timestamp2/2
- Price basis2/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#11 Strompriser.dk (https://strompriser.dk/): comparison portal · owner: Adlab ApS (CVR 38429604) · shows 12 of 54 electricity retailers with a price · who can be listed: partners only, in practice: all those shown have a button · 15/24 points, grade B (A selection, open about it) · shows Osmund: no · high confidence · checked 2 Nov 2026 · Portaltjek v1.2 (Osmund).