No. 29 of 33, affiliate site
Elprisportalen.dk
DCritical shortcomings, 5 of 24 points
Stale prices (June 2025) in an “independent” advertisement. Do not use.
20 of 54 retailers shown with a price, but the prices are stale
Who can be listed
Mostly partners, few companies without an agreement are shown
Who is behind it
Lennart Øster / Jens Friis
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
“Independent” and “advertisement” on the same page; prices 16 months old.
Who is behind it?
No company/CVR; Lennart Øster and Jens Friis are mentioned (sister site to ladeportalen.dk).
People: Lennart Øster, Jens Friis
Sister sites: ladeportalen.dk
How does the site make money?
Affiliate via /go/ links, Adtraction/Partner-ads/Trackwise; “financed via advertiser links”.
Does a retailer have to pay to be listed?
Partly: about 20 companies with (stale) prices, about 30 as names only; 5 partners.
The site does not show Osmund. This earns no points.
What does the site say itself?
“100 % gratis og uafhængig” (“100% free and independent”) (on the same page as “Denne artikel er en annonce” (“This article is an advertisement”))
What we saw
Ranking: Unclear; widget text copied from a charging calculator.
Price basis: Not stated; “latest data from 2024”.
Updates: Price tables “last updated 26/27 June 2025”.
Method on the site: None.
Error reporting: None.
Confidence: medium. Checked 29 Oct 2026.
5 of 24 points
- Ownership and funding disclosed1/3
- Advertising labelling1/3
- Market coverage1/4
- Honesty about coverage0/2
- Equal treatment in ranking1/4
- Ranking criteria published0/2
- Timeliness and timestamp0/2
- Price basis0/2
- Option to report errors0/1
- Data minimisation1/1
Coverage score halved: prices from June 2025.
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#29 Elprisportalen.dk (https://elprisportalen.dk/): affiliate site · owner: No company/CVR; Lennart Øster and Jens Friis are mentioned · shows 20 of 54 electricity retailers with a price (stale prices) · who can be listed: mostly partners, few companies without an agreement are shown · 5/24 points, grade D (Critical shortcomings) · shows Osmund: no · medium confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).