No. 27 of 33, comparison portal
DinElPortal
DCritical shortcomings, 6 of 24 points
Nice design, no publisher named, 11 companies and three different claims about how many are compared.
11 of 54 retailers shown with a price
Who can be listed
Unclear, the site does not say
Who is behind it
Unknown
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
No identity behind the site; no privacy policy despite having forms.
240 daily AI-like “news” items.
Three different coverage claims (30+/42/all) against 11 shown.
Who is behind it?
Unknown: about us/contact/privacy policy point to the same page, with no company or CVR. Launched in about 2025.
How does the site make money?
“We only earn from partnerships with electricity retailers”; Vindstød has its own landing page (vindstoed.dk/tilmelding-dinelportal).
Does a retailer have to pay to be listed?
Unclear: 11 companies with a “Skift til” (“Switch to”) button; only Vindstød is labelled “Anbefalet partner” (“Recommended partner”), the others link directly to their own sites; who pays is not stated.
The site does not show Osmund. This earns no points.
What does the site say itself?
“30+ eludbydere sammenlignet” (“30+ electricity providers compared”) / “42 elselskaber” (“42 electricity companies”) / “alle danske elselskaber” (“all Danish electricity companies”)
What we saw
Ranking: Price order among the 11; “⭐ Anbefalet partner” (“Recommended partner”) on Vindstød without explanation.
Price basis: The supplier’s part “from elpris.dk” (date shown) + DK2 monthly spot from Nord Pool; whether the grid tariff and duties are included in the monthly price is not made clear.
Updates: “from elpris.dk on 2 November”, but Velkommen (sold/bankrupt 2026) is still included.
Method on the site: None.
Error reporting: None.
Confidence: medium. Checked 2 Nov 2026.
6 of 24 points
- Ownership and funding disclosed0/3
- Advertising labelling1/3
- Market coverage1/4
- Honesty about coverage0/2
- Equal treatment in ranking1/4
- Ranking criteria published0/2
- Timeliness and timestamp1/2
- Price basis1/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
No contact address on the site. The site gives no contact address; the review could not be sent.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#27 DinElPortal (https://dinelportal.dk/): comparison portal · owner: Unknown · shows 11 of 54 electricity retailers with a price · who can be listed: unclear, the site does not say · 6/24 points, grade D (Critical shortcomings) · shows Osmund: no · medium confidence · checked 2 Nov 2026 · Portaltjek v1.2 (Osmund).