No. 5 of 33, comparison portal
Elselskab.dk
AWhole market, 22 of 24 points
A clone of elpriser.dk with the same strengths (full coverage, official figures, advertisement labelling) and the same weakness: the awards are competitions among partners.
54 of 54 retailers shown with a price
Who can be listed
All companies, only paying companies get a link
Who is behind it
Mondo Media ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
The partner list differs from elpriser.dk (Modstrøm instead of evdk): same owner, different partners.
The “Best electricity retailer” award is reserved for partners (hence 2 and not 3 points for equal treatment).
Marketed via a press release from “Meresalg Marketing” (Ritzau, Apr 2024).
Who is behind it?
Mondo Media ApS (Elpriser.dk ApS), CVR 43489984: same owner as elpriser.dk.
People: Mathias Clausen
Sister sites: elpriser.dk, elselskaber.dk, billigste-elselskab.nu, elselskabdanmark.dk, elleverandoer.dk
How does the site make money?
Commission per switch from 10 partners + 4 “Annonce” (“Advertisement”) cards. Same engine and feed as elpriser.dk.
Does a retailer have to pay to be listed?
No: all 54 are shown. Only partners get a button.
The site shows Osmund. This earns no points.
What does the site say itself?
“Sammenlign alle 54 elselskaber” (“Compare all 54 electricity companies”)
What we saw
Ranking: Sorted by price for all 54 (same rule as elpriser.dk), but the “Best electricity retailer” top 10 on this domain is partners only. Osmund Åben no. 14 / Rolig 2 no. 19 in the 6-month list (29 Oct) without a button.
Price basis: Full price via the elpris.dk feed.
Updates: “Updated 29 October 2026” in the tagline.
Method on the site: Calculation method page.
Error reporting: Yes.
Confidence: high. Checked 29 Oct 2026.
22 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling3/3
- Market coverage4/4
- Honesty about coverage2/2
- Equal treatment in ranking2/4
- Ranking criteria published2/2
- Timeliness and timestamp2/2
- Price basis2/2
- Option to report errors1/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#5 Elselskab.dk (https://elselskab.dk/): comparison portal · owner: Mondo Media ApS (CVR 43489984) · shows 54 of 54 electricity retailers with a price · who can be listed: all companies, only paying companies get a link · 22/24 points, grade A (Whole market) · shows Osmund: yes · high confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).