No. 24 of 33, affiliate site
Billige elselskaber
DCritical shortcomings, 9 of 24 points
The same 11 partners as the sister site, “independent” on the front page, affiliate in the footer, and a stated editor-in-chief who is not a registered owner or director of the company.
11 of 54 retailers shown with a price
Who can be listed
Partners only, you have to pay to be shown
Who is behind it
Asimic ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
The 17 offers, prices and /go/ slugs are identical to those on eludbyderne.dk and borsenlive.dk.
The affiliate disclosure is in the footer (“The site contains affiliate links”); the front page says “Independent and free”.
Promoted via a sponsored article on Mobilsiden (Mar–Oct 2026).
Who is behind it?
Asimic ApS, CVR 42768936, Gram. The stated “editor-in-chief” is not a registered owner or director of the company.
People: Marc Barsballe Holst (director according to CVR)
Sister sites: eludbyderne.dk, borsenlive.dk (same feed, presumed)
How does the site make money?
Commission via partnerships (/go/ links); 378 city pages.
Does a retailer have to pay to be listed?
Yes: 11 partners with a price; the “Top 15” is filled up with companies without a price.
The site does not show Osmund. This earns no points.
What does the site say itself?
“Uafhængigt og gratis” (“Independent and free”)
What we saw
Ranking: “Top 15” not sorted by price; includes Nettopower and Velkommen without a price, and at the same time the site advises against them.
Price basis: Unclear (spot + N1/Radius, 4,000 kWh).
Updates: “This list was last updated on 29 October 2026”; price basis “updated with the spot price”.
Method on the site: Short criteria section.
Error reporting: Contact given.
Confidence: medium. Checked 29 Oct 2026.
9 of 24 points
- Ownership and funding disclosed2/3
- Advertising labelling0/3
- Market coverage1/4
- Honesty about coverage1/2
- Equal treatment in ranking0/4
- Ranking criteria published1/2
- Timeliness and timestamp1/2
- Price basis1/2
- Option to report errors1/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#24 Billige elselskaber (https://billigeelselskaber.dk/): affiliate site · owner: Asimic ApS (CVR 42768936) · shows 11 of 54 electricity retailers with a price · who can be listed: partners only, you have to pay to be shown · 9/24 points, grade D (Critical shortcomings) · shows Osmund: no · medium confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).