No. 31 of 33, affiliate site
Borsenlive.dk
DCritical shortcomings, 5 of 24 points
Anonymous affiliate site with a Børsen-like name, hidden links and “in our test” language with no published method. We advise against using the site as a tool.
11 of 54 retailers shown with a price
Who can be listed
Partners only, you have to pay to be shown
Who is behind it
Unknown
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Anonymous site with a name that can be confused with Dagbladet Børsen (no connection found).
Non-partners (e.g. Nettopower, Velkommen) are described as “not included in our live price comparison” and are replaced by 3 partners.
Metadata: “My new WordPress installation”.
Who is behind it?
Unknown. No company, CVR, contact, author or about page. No connection to Dagbladet Børsen found (Børsen is owned by Bonnier and JP/Politikens Hus and uses borsen.dk). The same 17 offers and /go/ links as the Asimic sites: this suggests the same operator, but is not confirmed.
Sister sites: eludbyderne.dk (inferred from identical feed, not confirmed), billigeelselskaber.dk (inferred from identical feed, not confirmed)
How does the site make money?
Commission via hidden /go/ affiliate links; about 392 programmatic city pages.
Does a retailer have to pay to be listed?
Yes: 17 offers from 11 partners; “Complete list” (45 names) without a price.
The site does not show Osmund. This earns no points.
What does the site say itself?
“Top 15 billigste elselskaber i Danmark” (“Top 15 cheapest electricity companies in Denmark”) / “Komplet liste” (“Complete list”)
What we saw
Ranking: Partners only; contradictory “cheapest” statements; “in our test” and “Recommended by Borsenlive.dk” with no published method.
Price basis: Previous month’s spot + tariffs; electricity duty shown as DKK 0.0100/kWh.
Updates: “Updated: 21 October 2026”; price basis “average for September”.
Method on the site: None.
Error reporting: None.
Confidence: medium. Checked 29 Oct 2026.
5 of 24 points
- Ownership and funding disclosed0/3
- Advertising labelling0/3
- Market coverage1/4
- Honesty about coverage0/2
- Equal treatment in ranking0/4
- Ranking criteria published1/2
- Timeliness and timestamp1/2
- Price basis1/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
No contact address on the site. The site gives no contact address; the review could not be sent.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#31 Borsenlive.dk (https://borsenlive.dk/): affiliate site · owner: Unknown · shows 11 of 54 electricity retailers with a price · who can be listed: partners only, you have to pay to be shown · 5/24 points, grade D (Critical shortcomings) · shows Osmund: no · medium confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).