No. 25 of 33, affiliate site
ElselskabDanmark.dk
DCritical shortcomings, 9 of 24 points
“Independent” in the headline, owned by the same affiliate portfolio as elpriser.dk, and no labelling of who pays. The weakest of the Sønderborg portfolio.
10 of 54 retailers shown with a price
Who can be listed
Partners only, in practice: all those shown have a button
Who is behind it
Mondo Media ApS
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Calls itself “independent”, is owned by an affiliate-marketing company and does not label which of the 10 pay (hence 0 points for advertising labelling).
Alphabetical list of 56 names “as of October 2026” is missing Osmund and includes 4 bankrupt companies.
Who is behind it?
Mondo Media ApS (Elpriser.dk ApS), CVR 43489984.
People: Mathias Clausen
Sister sites: elpriser.dk, elselskab.dk, elselskaber.dk, billigste-elselskab.nu, elleverandoer.dk
How does the site make money?
Commission (Adtraction mentioned); partners can get “Sponsored” placement and prioritised reviews.
Does a retailer have to pay to be listed?
Yes in practice: 10 companies, all with “GÅ TIL UDBYDER” (“GO TO PROVIDER”); 8 of them are the owner’s declared partners. Who pays is not disclosed.
The site does not show Osmund. This earns no points.
What does the site say itself?
“Uafhængig sammenligningsplatform” (“Independent comparison platform”), 10 “etablerede” (“established”) companies
What we saw
Ranking: No explanation of how the 10 were selected; no advertising labels per company; only rel=sponsored in the code.
Price basis: Not stated whether grid tariff/duty/VAT are included.
Updates: Three different “updated” dates.
Method on the site: Method page, but “6 evaluation factors”, of which 4 are mentioned.
Error reporting: Yes.
Confidence: high. Checked 29 Oct 2026.
9 of 24 points
- Ownership and funding disclosed3/3
- Advertising labelling0/3
- Market coverage1/4
- Honesty about coverage1/2
- Equal treatment in ranking0/4
- Ranking criteria published1/2
- Timeliness and timestamp1/2
- Price basis0/2
- Option to report errors1/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#25 ElselskabDanmark.dk (https://elselskabdanmark.dk/): affiliate site · owner: Mondo Media ApS (CVR 43489984) · shows 10 of 54 electricity retailers with a price · who can be listed: partners only, in practice: all those shown have a button · 9/24 points, grade D (Critical shortcomings) · shows Osmund: no · high confidence · checked 29 Oct 2026 · Portaltjek v1.2 (Osmund).