The ranking

No. 1 of 33, comparison portal

Elpriser.dk

A

Whole market, 23 of 24 points

Best affiliate portal on transparency: the whole market, official data, clear advertisement labelling, a published ranking rule and an open explanation of the business model. The caveat is that the site’s own warning register decides who can be called cheapest and who ends up at the bottom, and that the winner in practice was a partner.

54 of 54 retailers shown with a price

Who can be listed

All companies, only paying companies get a link

Who is behind it

Mondo Media ApS

Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.

What you should know

The “Billigst” (“Cheapest”) label follows the site’s own rule: introductory offers, discounts and companies in the site’s warning register are excluded. The rule is published, but it is the site itself that decides who has a remark, and the label was on a partner in both observations.

The number of partners is stated differently on the same page (“10”, “11 partners”, “The 12 companies we work with”, 2 Nov 2026).

The registered company name is Mondo Media ApS; “Elpriser.dk ApS” is a secondary name (CVR lookup 2 Nov 2026). The portfolio was for sale on Saxis in March 2025 (seller not named in the listing).

Who is behind it?

Mondo Media ApS, CVR 43489984 (secondary names: Elpriser.dk ApS, Elpriser ApS), Sønderborg. Managing director Mathias Clausen; 100% owned by Mathias Clausen ApS. Sister sites: elselskab.dk, elselskaber.dk, billigste-elselskab.nu, elselskabdanmark.dk, elleverandoer.dk.

People: Mathias Clausen (founder/editor)

Sister sites: elselskab.dk, elselskaber.dk, billigste-elselskab.nu, elselskabdanmark.dk, elleverandoer.dk

Look up CVR 43489984

How does the site make money?

Commission per switch from 10 partners + up to 4 paid “Annonce” (“Advertisement”) cards at the top. The portfolio (4 domains) was offered on Saxis in March 2025 with a stated revenue of about DKK 110,000/month.

Does a retailer have to pay to be listed?

No: all 54 are shown with the same figures. Only partners get a button; non-partners are labelled “Ikke tilgængelig via os” (“Not available through us”).

The site shows Osmund. This earns no points.

What does the site say itself?

“184 aftaler fra 54 elselskaber” (“184 agreements from 54 electricity companies”)

What we saw

Ranking: All 176 agreements are sorted by the full bill, including non-partners. The “Billigst” (“Cheapest”) label is given under a published rule (only permanent variable-price agreements without an introductory offer, discount or conditions, from companies with no remark in the site’s own register); the current winner (Altid Energi) is a partner. The page also has a separate, labelled section “Cheapest of our 11 partners”. Companies with a remark in the site’s register are moved to the bottom regardless of price.

Price basis: Full price via the elpris.dk feed + Energi Data Service.

Updates: The date of the figures and text is shown; figures are updated daily.

Method on the site: “How we make money” and calculation method pages.

Error reporting: The editor personally responds to errors (according to the site).

Confidence: high. Checked 2 Nov 2026.

23 of 24 points

  • Ownership and funding disclosed3/3
  • Advertising labelling3/3
  • Market coverage4/4
  • Honesty about coverage2/2
  • Equal treatment in ranking3/4
  • Ranking criteria published2/2
  • Timeliness and timestamp2/2
  • Price basis2/2
  • Option to report errors1/1
  • Data minimisation1/1

Evidence

Right of reply

Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.

Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.

In short, for citation

#1 Elpriser.dk (https://elpriser.dk/): comparison portal · owner: Mondo Media ApS (CVR 43489984) · shows 54 of 54 electricity retailers with a price · who can be listed: all companies, only paying companies get a link · 23/24 points, grade A (Whole market) · shows Osmund: yes · high confidence · checked 2 Nov 2026 · Portaltjek v1.2 (Osmund).