No. 22 of 33, affiliate site
Sammenlign-nu.dk (el)
CPartner-driven, 10 of 24 points
The same nine partners as elbob.dk in different packaging.
9 of 54 retailers shown with a price
Who can be listed
Partners only, you have to pay to be shown
Who is behind it
Move Marketing Co.
Portaltjek is published by the electricity retailer Osmund, which pays no comparison site and benefits when sites show the whole market. The analysis was carried out with AI, following a public method.
What you should know
Multi-vertical affiliate site (internet, mobile, electricity) with a registered owner in Thailand.
Who is behind it?
Move Marketing Co., Ltd., Chiang Mai (same as elbob.dk). Author Kristian Ole Rørbye.
People: Kristian Ole Rørbye
Sister sites: elbob.dk
How does the site make money?
Commission via advertising links (banner at the top + “Contains advertising links” under the heading).
Does a retailer have to pay to be listed?
Yes: 35 products from the same 9 partners.
The site does not show Osmund. This earns no points.
What does the site say itself?
Footer: “en omfattende oversigt over priser på alle forbrugerabonnementer” (“a comprehensive overview of prices for all consumer subscriptions”) (observed 2 Nov 2026)
What we saw
Ranking: “Our recommendation of the best electricity retailers”: partners only (same engine and partners as elbob.dk).
Price basis: The cards show the supplier’s markup and subscription; no total price.
Updates: “Last updated 2 Nov 2026”.
Method on the site: Brief.
Error reporting: No formal one.
Confidence: high. Checked 2 Nov 2026.
10 of 24 points
- Ownership and funding disclosed2/3
- Advertising labelling2/3
- Market coverage1/4
- Honesty about coverage0/2
- Equal treatment in ranking0/4
- Ranking criteria published1/2
- Timeliness and timestamp2/2
- Price basis1/2
- Option to report errors0/1
- Data minimisation1/1
Evidence
Right of reply
Right of reply is offered before publication. The review will be sent to the site’s owner before wide publication; the reply will be published here.
Do you think something here is wrong or out of date? Write to hej@osmundenergi.dk with the subject “Portaltjek”. We answer within 10 working days.
In short, for citation
#22 Sammenlign-nu.dk (el) (https://sammenlign-nu.dk/): affiliate site · owner: Move Marketing Co. · shows 9 of 54 electricity retailers with a price · who can be listed: partners only, you have to pay to be shown · 10/24 points, grade C (Partner-driven) · shows Osmund: no · high confidence · checked 2 Nov 2026 · Portaltjek v1.2 (Osmund).